عنوان مقاله [English]
The purpose of this survey was to determine of the willingness to pay (WTP) of Hormozgan people’s for the conservation of Baluchistan Bear (Ursus thibetanus gedrosianus, Blanford, 1877), as critically endangered species and symbol of nature and environment in Hormozgan province. In this study, 600 people from Bandar Abbas county were chosen via the simple random sampling and interviews face to face. A questionnaire comprising items about the people’s demographics as well as their willingness to pay for protection of Baluchistan Bear as critically endangered species. Eventually, analysis of gathering data was carried out with applying a Logit model under maximum likelihood procedure by using SPSS (version 21) and Eviews (8) Software. Result showed that, 65.8 percent of the Hormozgan peoples had positive willingness to pay for protection of Baluchistan Bear as critically endangered species. The average payment of WTP for the monthly and annual protection value of Baluchistan Bear was estimated 53645.96 RLs (1.76 $) and 643751.54 RLs (21.1 $) respectively. In addition, the result showed that the literacy level, income, job, membership in environmental organization, species recognize and bid have positive effects on willingness to pay for Baluchistan Bear as critically endangered species protection.