Effects of Horse Racing on Tourism Development (Case Study: Golestan Province)

Document Type : Other

Authors

1 Department of Sports Management, Faculty of Physical Education and Sport Sciences, Maztadran University, Babolsar, Iran

2 Department of Sports Management, Faculty of Physical Education, University of Tehran, Tehran, Iran

Abstract

The purpose of this study was to identify the factors affecting the development of equestrian tourism
in Golestan province. The research method is a mixed type of qualitative and quantitative method.
The sampling method was purposeful and available. In the qualitative phase, semi-structured interviews
identified the factors affecting the development of equestrian tourism. The research instrument consisted
of a researcher-made questionnaire including 6 managerial, infrastructure, economic, cultural, social, political
and environmental components total 32 questions were collected.  The content validity of the questionnaire
was confirmed by a number of sport management professors whose reliability was calculated as 0.82 by
Cronbach's alpha. after collecting the questionnaire, the data were analyzed by descriptive and inferential
statistics spss22.The findings of the study showed that the average rank of strategic planning for tourism
development in equestrian sport (8.40), recreational and sports facilities for tourist preservation (9.10),
Creating different job opportunities (7.58), keeping the long-standing and national traditions alive (9.13),
collaborating between domestic and foreign tourism stakeholders (9.16) and protecting natural resources
(8.62), in attracting tourists and developing Horse riding has a huge impact. Conclusion: Tourism planning
can lead to economic diversification and prosperity of organized economic activities in the field of tourism
and pave the way for tourism development for equestrian sport. Reducing and eliminating restrictions on
the motivation and satisfaction of tourist’s results from horse riding.

Keywords

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Journal of Animal Environment
Volume 12, Issue 3
June 2020
Pages 457-468

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