عنوان مقاله [English]
The aim of this study is to determine the public opinion about knowledge and awareness towards the Persian wild ass (Equus hemionus onager), as a flagship species and wildlife symbol in Fars province to protection of this species. In this study, 660 people from Fars province were chosen via the clustered random sampling. A questionnaire comprising items about the people’s demographics as well as their awareness and behavior regarding protection of Persian wild ass was completed for all the study population through interviews. Subsequently, descriptive statistics, and Mann-Whitney test and kruscal-wallis test were employed for analysis using SPSS Software (version 19). Result showed that, 66.5 and 71.8 percent of the cases had poor knowledge about this endemic and flagship species respectively. There was a significant difference between gender and level of education with the knowledge (P < 0.05). Although, most people believe that, the Persian wild ass and its habitat requires support and protection (91.5%), but only 59.5% of people willing to support the programs of conservation of this species. The result showed that the supportive behavior by gender and level of education, there is no statistically significant relationship (P < 0.05).